Center for Consciousness Studies
Identity System
The study of human consciousness is one of science’s last great frontiers. After being neglected for many years, interest in the science of consciousness exploded in the last few decades, with much progress in neuroscience, psychology, philosophy, and other areas. The University of Arizona has been at the center of these developments. 
The current branding of the department is outdated, convoluted, and uninviting. With the rebrand, my intention was to modernize their identity and create an interesting and dynamic, but simple and clear, visual system. Being a leader in the field, the Center for Consciousness Studies deserves to stand out with confidence and intrigue.
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