Center for Consciousness Studies
Identity System, Microsite

Award: Center Ring Student Show — Bronze
The study of human consciousness is one of science’s least explored frontiers. After being neglected for many years, interest in the science of consciousness exploded in the last few decades, with much progress in neuroscience, psychology, philosophy, and other areas. The University of Arizona has been at the center of these developments through their research program at the Center for Consciousness Studies.

The goal with this identity system was to develop something light and flexible that mimics the idea of consciousness itself. It is something that weighs nothing and has no tangible elements to grasp, but it is the driving force behind everything we do. Therefore, the system needed to be dynamic, but calm, in order to allow the information to move freely.
ID Suite & Collateral
Department Icons
Throughout the site, the user is met with micro-interactions. I wanted to integrate the the feeling of having an idea or a moment of realization. Zooming out to an overview of the homepage you get a view that might resemble a lab set or a scientific chart.
Web Overview
Design System Breakdown
Pattern Generation
Using this system, we can generate an almost endless array of patterns to utilize throughout the brand experience.
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