Magical Cookbook Experience
Experiential Design, Activation, Installation
Studio: Kroger In-House
ECD: Lee Groh
Sr. Producer: Howard Kennedy
Prod. Coordinator: Julie Pattersonholland
Illustrator: Clark Kohanek
Sr. Designer: Jordan Saffel
Copywriter: Megan Margolin
My Role: Concept Development, Experiential Design, Layout & Booklet Design
🏆 AdClub: Cincinnati Addy's — Silver: Multiple Installations
🏆 AdClub: Cincinnati Addy's — Silver: Guerilla Marketing
THE ASK
Create an integrated, in-store experience for Kroger customers focused on making holiday memories through fresh ingredients.
Create an integrated, in-store experience for Kroger customers focused on making holiday memories through fresh ingredients.
CONCEPT
Memories make the magic. Special holiday recipes have the power to transport you to some of the happiest moments of your life with your loved ones. So using the holiday campaign as inspiration, we created a larger than life, interactive “Magical Cookbook” installation and invited local influencers to prepare their favorite holiday recipes with a close family member.
Memories make the magic. Special holiday recipes have the power to transport you to some of the happiest moments of your life with your loved ones. So using the holiday campaign as inspiration, we created a larger than life, interactive “Magical Cookbook” installation and invited local influencers to prepare their favorite holiday recipes with a close family member.
CAMPAIGN TAGLINE
“Today’s Holidays Are Tomorrow’s Memories.”
“Today’s Holidays Are Tomorrow’s Memories.”
Our installation popped up in three stores across the country surprising customers with an opportunity to make some new memories of their own. Our influencer chefs (with the help of a close relative) provided live cooking demos of their favorite family recipe, which we live-streamed for our digital audiences.
