Netflix In Focus
Logo Design, TV intro
Client: Netflix
Studio: LooseWorld
Creative Director: Jesse Benjamin
My Role: Logo Design, Motion Design, Visual Elements, Intro
Netflix In Focus is a prank interview conducted on the cast from the hit show "On My Block." The cast is scheduled for an interview with a seemingly clueless host who asks terrible questions and is ignorant of both the cast and the show itself.
When designing the logo, the show intro, and developing the visual direction for the show package, we wanted the aesthetic to resemble that of an elegant docu-series or in-depth interview series. Something upscale, elegant, and similar to that of Charlie Rose. All to create contrast with the goofy nature of the prank.
Logo Breakdown
A matte box is a device attached to the end of a camera lens in order to prevent light leakage. By creating concentric rectangles, we mimic the layering and depth of the matte box. As a twist, rather than keeping the light leakage out of the shot we offset the layers by rotating the layers and letting the light leak through (the prank.) While the interview appears to be of a serious tone, the underlying nature is offbeat and rooted in comedy.
Intro
Lower Thirds
Picture-in-Picture
Full Video
