Rimrock Lodge
Motel rebrand
The Rimrock Lodge is a motel in Farmington, New Mexico. Farmington is, by most standards, a middle of nowhere town with barely anything going on. However, in 1950 one of the largest UFO sightings in U.S. history occurred. An “armada” of saucers descended upon the town and literally everyone in town witnessed this together.
Being a holy site of light, a community of believers pitched in to bring the motel back to life and provide a space of communion with the great beyond.
(It's a cult.)
Current Look
New Color Palette
New Logo
The arch represents the rising sun and the higher power of UFOs watching over the rimrock. The natural rimrock formation is represented by the rigid line beneath. The typeface below mimics the rigid turns and smooth arches.
Horizontal Logo
Signage
The repeating border element is inspired by the layers of a pyramid and the natural elevation marks of actual rim-rock formations similar to the ones found in and around the desert areas near Farmington.
Environmental
Numbering system
The custom numbers will be stacked vertically to create a new symbol for each room. The doors will have the symbol on the door and there will be a matching key. The stacked numbers will then be mirrored and repeated in a circular direction to create unique patterns that will be used on the interior of each room.
Do Not Disturb
Patterns & Interior
Utilizing the pattern system from the key sets, we line each room with it's own unique patterned wallpaper built from the room number itself. Using the tan and gold colors for the interior will invite space to the patron's experience after being met with the heavy and campy reds up until this moment.
Room Service Menu

(Envelope)

(Menu)

Local Attractions
The local attractions guide will be printed as a deck of oversized cards similar to a tarot deck rather than a traditional brochure or pamphlet.
Guest Uniform & House Shoes
Guest Blanket
Envelopes to send letters to old family
Proof
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