Album Art Direction, Music Video, Street Promo
Üzan is a fictional post-rap experimental music artist. Born into a digital age, they find intrigue in the technology of the past. The raw grit and grainy texture emerging from the dated tools adds a layer of nostalgia for something that will never exist. Entitled "Vestige," the album explores the idea of throw-away culture and the digital age of music through the lens of analog technology.
Album - Outside Gatefold
Album - Inside Gatefold
When printing the inside gatefold, one of my printer heads became clogged. For some reason the printer continued printing and it produced a distorted version of the original design. Rather than reprinting, I decided to keep it as it was on concept with the project.
Album - Cassette
Single - Vinyl
Music Video VHS & Poster Promo
Oversized v-neck stenciled with bleach
Spotify Canvas Loops
Canvas is a feature on Spotify mobile that brings a visual element to the user’s experience. It allows the artist to add an extra layer of expression to each song or album. In a digital age, the traditional element of album art has become a side-note and the Canvas feature brings it back to the front.
Teaser Music Video
Aside from the intro shots, the video was shot with Digital8 tape and then processed through a VCR into television and then re-recorded through DSLR. This process allowed artifacts to emerge and add layers of textures.
Raw footage of experimentation with merging analog and digital technology together. By outputting the A/V from the camcorder directly into the TV and recording it at the same time, fractals are created. This brings the concept of layering art, technology, and culture together in a visual outcome. We can then use this footage as source material for the album art direction and content.