Üzan
Brandmark, Art Direction, Lettering, Teaser Trailer
Üzan is a post-rap experimental music artist. Born into a digital age, they find intrigue in the technology of the past. The raw grit and grainy texture emerging from the dated tools adds a layer of nostalgia for something that will never exist. Entitled "Vestige," the album explores the idea of throw-away culture and the digital age of music through the lens of analog technology.
Music Video VHS & Poster Promo
T-Shirt
Oversized v-neck stenciled with bleach
Spotify Canvas Loops
Teaser Music Video
Aside from the intro shots, the video was shot with Digital8 tape and then processed through a VCR into television and then re-recorded through DSLR. This process allowed artifacts to emerge and add layers of textures.
Photography
Source Feed
Raw footage of experimentation with merging analog and digital technology together. By outputting the A/V from the camcorder directly into the TV and recording it at the same time, fractals are created. This brings the concept of layering art, technology, and culture together in a visual outcome. We can then use this footage as source material for the album art direction and content.
