VANS & Associates
Integrated Campaign, Content Pitch

Co-Designer: Jordan Taylor 
Art Director: Matt Fenster
Copywriter: Brandon Kim
My Role: Casting, Shooting, Editing (Main Video), Title Animations
Vans needs help to reconnect with their primary audience in a way that is authentic and unmarkety. The demographic is aged 15 - 24 and very averse to traditional advertising. This group doesn't want to be advertised to or felt like they are being sold something, they want content.

Chuck V is an irreverent, ridiculous, and quite seedy personal injury "expert" created to personify the coverage of the new shoes. With an absurdist approach and anti-design aesthetic, we created the campaign to be an anti-advertising advertising strategy that operates outside the lines. Literally.
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