The challenge in this project was to convince people to register to vote. It could be for a specific political party or just a general campaign. When researching different non-voting demographics I found the insight that the whole of non-voters would be the largest political party in the country if they were actually a party. I also found that the Libertarian party had it's largest turnout ever in 2016. There was an opportunity here to reach a demographic that is often overlooked. The young adults who feel disaffected by the hard leanings of the two-party system that dominate the political sphere of America.
It’s 2020. Why is cannabis legalization still a question?
“The duopoly will roll over on us until the one day we vote up. Register to vote for less government”
Sexual liberty and the right to experience that however you wish. Where else would we go?
“Don’t let the government swipe the privacy you have left.
What you choose to do with your body is your choice and no one else’s business. We know how completely obvious that sounds. But big government in Washington continues to push for a regulating morality with a big-brother attitude. We believe in the right to live and let live. We believe in privacy. We believe in individual liberty.
Register to vote for less government.”
Condoms to recognize that this age group is more than likely sexually active with concerns about equality and social respect for all sexual orientations and preferences.
The main highlight being that what you do in your bedroom is nobody’s business but you and your consenting partners. There should never be any government reach into this private space.
QR code links to voter registration.
“A political party doesn’t belong in your wallet or your bedroom. Vote for less government”
Trolling Tax Services
During tax season, we would rent out empty office/ business spaces near tax services. These offices would serve as local Libertarian party meetups and chapters. Inside would be a booth setup to help people register to vote.
This amuses our target and also puts us in range of a secondary target, middle aged moderates who might also be exhausted from the two party dillemma.
What better time of the year to highlight bloated government spending and unethical wars on our dime?
“War hawks are getting nice & fat eating off of your checks while policing the world daily.”