Brand Extension, Interactive
Art Director: Matt Fenster
Copywriter: Michael Toddy
My Role: Wordmark, Collateral, Beer, Website, UX
Tracks is an extension of House of Blues. With feelings of being too corporate HOB wanted to get back to it's roots - music. Starting in New Orleans, Tracks would provide tours of the city highlighting local talent, restaurants, bars, and venues.
Tour Pass & Lanyard
The Tour Trolley
Inside the tour booklet is a fold out map of the tour
Beer & Coasters
'Taps' is a limited craft beer served on each tour
The website is full of micro-interactions to keep the vibe jazzy and the movement dynamic. The art-deco theme is quietly serving as the framework in which the site sits.
Live Music Page