Tracks is an extension of House of Blues. With feelings of being too corporate HOB wanted to get back to it's roots. Music. Starting in New Orleans, Tracks would provide tours of the city highlighting local talent, restaurants, bars, and venues.
We approached the branding with a DIY angle using old flyers and grungy textures as a foundation. In addition to the DIY approach we added hints of art deco throughout the experience as a call back to the historical aesthetic of trains and their designs.
Tour Pass & Lanyard
Inside the tour booklet is a fold out map of the tour
'Taps' is a limited craft beer served on each tour
Video Walk-through of Site
Live Music Page