Tracks
Brand Extension

Art Director: Matt Fenster, Shae Hampton
Copywriter: Michael Toddy
Tracks is an extension of House of Blues. With feelings of being too corporate HOB wanted to get back to it's roots. Music. Starting in New Orleans, Tracks would provide tours of the city highlighting local talent, restaurants, bars, and venues.
We approached the branding with a DIY angle using old flyers and grungy textures as a foundation. In addition to the DIY approach we added hints of art deco throughout the experience as a call back to the historical aesthetic of trains and their designs.
Logo
Tickets
Tour Pass & Lanyard
Tour Booklet
Map
Inside the tour booklet is a fold out map of the tour
Beer
'Taps' is a limited craft beer served on each tour
Video Walk-through of Site
Homepage
History
Experience
Contact
Live Music Page
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